External audit on Carnival Corporation

When considering what grammatical case of environment analysis to do authorized things should be interpreted into consideration this is do to with the fact that contrary industries will rent different requirement. For practice amusement park in a multinational comp all so it may be more bear on with political issues whence local guest perceptions or the node demographics. Johnson & Scholes (1999), David (2001) and kill (2000) e rattling agree that cheeks or managers should adjust and adjustment according to an environment analysis.Mullins (1999), Johnson & Scholes (1999) and Lynch (2000) all in all agree that a good showtime point for an external analysis would be the swearing analysis. PEST office political, economic, socio-cultural and technological (see supplement 1). The PEST analysis is only a very prevalent analysis of the external environment. This is why another audit should be utilize to inform and guide analysis (Johnson & Scholes, 1999 104).If a co mpany wants to plan for the future Johnson & Scholes (1999), Lynch (2000) and Mintzberg, Ahlstrand & Lampel (1998) all agree that the scenario cooking is all intimately the long term. Johnson & Scholes (1999) and Lynch (2000) agree it is angiotensin converting enzyme way to help companies looking into the future. matchless thing that companies must understand is that scenarios be concerned with peering into the future, not predicting the future (Lynch, 2000 111)Scenario planning is about considering factors that could affect the company for example if there was a terrorist attack in the future on one of the carnival cruise liners. What steps could be interpreted to prevent the attack or to baffle sure that the customers are safe?In all industries customers are the ones that buy the harvest-tide or use the service this may be other companies or the general public. This is why analysing the customers and grocery store segmentation is very classic. It is valuable for organ isations to understand that customers have different characteristics and indigences (Johnson & Scholes, 1999 129).Lynch (2000) states that there are three important issues that should be conceded when analysing the organisations customers. The start is to identify the organisation customers and market. The second is its segmentations and its strategical implications. The final one is the role of the customer service and quality.Porters Five Forces model (see appendix 2) is a more in-depth analysis of an organisation it focuses more on strategy so companies outhouse develop opportunities and protect them self-importance from threats. The five forces are1. The bargaining situation of suppliers2. The bargaining power of buyers3. The threat of latent new entry4. The threat of substitutes5. The purpose of competitive rivalry.(Lynch, 2000125)One of the best ways to describe Porters Five Forces Model is a mellowed force elicit be regarded as a threat becauseit is seeming to redu ce profit. A low force, in contrast, enkindlebe viewed as an opportunity because it may allow thecompany to bring in greater profits.(Wheelen & Hunger, 1998 61)It is argued that customers are the most important part of the businessCustomers demand gaiety and expect more.It is no longer able to merely satisfy customersThey need to be delighted, both internally andExternally.(Mullins, 1999 869)This is why customer analysis is so important to Carnival with out any customers the company would not generate any revenue. One thing that they do realize it that the disposable income of newborn couples and families has increased over the last fifty dollar bill years. What they are trying to do it ordain the target market that cruising is an alternative pass available for everyone.Carnival believes that 93 pct of North Americans have not taken a cruise at near stage. This gives then a target of close to 100 percent of North Americans that they can drag, to go on one of their cruis es. This is payable to the fact that they can try and win the people that have already been on a cruise.Carnival is the first groundbreaking Cruise Company and tries to promote its institutionalises as fun ships. With a price that can compete with land based holiday resorts. This is why they are the leaders and innovators of the cruising industry. They know that the cruising industry have three main market segments. The first is contemporary then premium and finally luxury this is why they have entered into all three market segments.One thing that is very important to Carnival is the customer service that they provide. As healthful as a high level of service they want to render a product that will attract the customers. This is why they project a software that will allow passengers to stop at exotic ports of call as well as a premier eatery service. What they are trying communicate is that the ship is not just a means of transport but the vacation it self and the ports of calls are bonuses for the customers. This is why they offer such entertainment as live music, dancing, night-clubs, movies as well as a casino this is the entertainment in the evenings.Carnival wants to offer a high level of service this is why their holidays start when you bags are label for the ship. After that moment you would not need to pick your bags up because it would be delivered to your cabin. When on board waiter on the ship will offer you drink fleck they help you to find your way around. With a eating house service that could rival any top land based restaurant in terms of variety in food and wine. With this sort of service they can keep on attracting the customers that in mould create the profits that the organisation wants.